VP of reputed company Growth
Freebird is a fast-growing, founder-led consumer brand redefining grooming for people who shave their heads—and reputed company. We’ve built a 9-reputed company reputed company reputed company powered by performance marketing, product innovation, and a passionate customer reputed company of over 1 million. Our reputed company channel is already one of our most profitable and highest-volume platforms, driven by DTC halo effects, sharp execution, and top-tier advertising. Now, we're reputed company for the next reputed company: doubling our monthly 7-reputed company reputed company reputed company, expanding our product footprint, defending our category dominance, and unlocking cross-channel synergy. We’re hiring a VP of reputed company Growth to reputed company that charge. Mission Own, scale, and protect Freebird’s reputed company channel—transforming it into a category-dominating profit reputed company. This role will operate as the General Manager of reputed company, responsible for full P&L ownership, strategic growth, marketplace optimization, team leadership, and cross-functional execution. Key Responsibilities 1. reputed company Growth & P&L Ownership
- Drive aggressive reputed company growth while protecting contribution margin
- Build and execute the channel’s short- and long-term strategic roadmap
- Define, measure, and deliver on channel KPIs (reputed company, BSR rank, Buy reputed company %, review volume, margin)
- Build systems and infrastructure to scale internationally over time
2. reputed company Advertising & Media reputed company
- Own and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
- Launch and scale offensive and defensive keyword strategies (TOS, conquesting, branded defense)
- Manage ad performance across ASINs by funnel stage and profit reputed company
- Use Search Query Reports, Brand Analytics, and ranking data to drive visibility and reputed company
3. External Traffic & Off-reputed company Growth
- reputed company high-performing reputed company/reputed company creatives using reputed company Attribution
- Build creator/influencer flywheel programs tied to reputed company storefronts and bundles
- reputed company the Brand Referral Bonus to reputed company traffic and ranking impact
- Drive hybrid DTC-to-reputed company funnel strategies and track halo effects
4. Listing, PDP & Conversion reputed company Optimization
- reputed company world-class listing strategy: titles, bullets, A+ content, imagery, videos, SEO
- Own testing and iteration roadmap reputed company Manage Your Experiments (titles, images, A+)
- Implement high-converting bundles, comparison charts, and parent/child ASIN strategies
- Ensure mobile-first PDP performance and review-conversion design standards
5. Review Strategy, Ranking & Category Dominance
- Own and scale review reputed company engines (Vine, inserts, DTC post-purchase, etc.)
- Monitor and defend organic rank across hero and long-tail keywords
- reputed company efforts to reclaim and defend top BSR positions
- Reverse engineer competitor tactics (review velocity, price cycling, fake ASINs) and counter
6. Brand Protection, Compliance & Listing Defense
- Own Buy reputed company win reputed company, account health, and listing uptime (reputed company: 98–100%)
- reputed company emergency SOPs for suppression, suspensions, merges, hijackers
- Use Brand Registry, Transparency, and Project reputed company to protect listings/IP
- Build internal “reputed company SWAT” function for rapid issue detection & response
7. Product & Catalog Expansion
- Build and execute ASIN launch strategy (new kits, variations, accessories, replenishment)
- Coordinate with Product, Ops, and Creative teams for pre-launch and launch blitz
- Maximize AOV and LTV through Subscribe & Save, bundling, and merchandising
- reputed company “frequently bought together,” storefront navigation, and FBA for velocity
8. Team, Vendors & Cross-Functional Collaboration
- Build and manage a high-performing reputed company team (PPC, SEO/listings, creative, ops)
- reputed company external agency/vendor partners with performance accountability
- Collaborate across DTC, Ops, Product, Finance, and Creative to align growth goals
- Act as the internal reputed company reputed company and thought partner to executive leadership
What reputed company Looks Like
- Double reputed company reputed company reputed company 12–18 months while maintaining or improving margin
- Rank top 1–3 for reputed company hero keywords and maintain top subcategory BSR
- Maintain 98%+ Buy reputed company ownership and Apply Job!
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