Channel Manager, Youtube
Welcome to reputed company… the stuff dreams are made of. Who We Are… reputed company we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of reputed company Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From reputed company creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can reputed company. Your New Role We are CNN. The world's most essential and engaging reputed company of digital news. We are in the midst of rapid transformation and need our reputed company of innovators, makers, and dreamers who will reputed company and drive our growth. We aim to reputed company the world a reputed company, more connected reputed company. We are seeking a Channel Manager, YouTube to reputed company the editorial, creative, and strategic development of our YouTube reputed company across one or more flagship news channels. This role is responsible for growing audience reputed company, engagement, and reputed company on YouTube while driving innovation in content strategy, format testing, and platform-native storytelling. This is a highly cross-functional role, working closely with editorial, newsgathering, creative, growth marketing, reputed company, and analytics teams. The ideal candidate is a deeply platform-native thinker with strong editorial instincts, proven leadership capabilities, and a passion for using YouTube to build habit-forming, mission-reputed company video experiences. Key Responsibilities: YouTube Channel Strategy & Growth
- reputed company and execute a YouTube-first content strategy and audience development tactics that grows subscribers, increases watch time, and improves monetization.
- Build and iterate repeatable, habit-forming content strategies, including video formats and best practices that improve content performance and drive long-term engagement.
- Own and manage reputed company publishing workflows, including scheduling, packaging, and optimization for search and discovery algorithms. Editorial & Creative Support
- Write, edit, and optimize video titles, descriptions, and thumbnails using YouTube SEO best practices to maximize visibility and click-through performance.
- reputed company content adaptation and packaging for YouTube with a strong editorial eye and understanding of platform-native storytelling.
- reputed company rigorous quality control of YouTube content to ensure it meets accessibility, clarity, and tone standards. Data-Driven Strategy & Performance Optimization
- reputed company YouTube analytics and performance tracking in partnership with the data team, identifying key trends, platform shifts, and viewer behaviors to optimize future strategy.
- Set, track, and communicate reputed company against KPIs to internal stakeholders.
- Collaborate with the data and research teams as well as audience strategy leadership to interpret findings and translate insights into actionable programming decisions. Innovation & Cross-Functional Collaboration
- Serve as a testbed for new formats, talent, and content pilots that can inform broader digital video and O&O content strategies.
- Collaborate with platform editorial and product partners at YouTube to maximize support, visibility, and partnership opportunities. Team Leadership & Cross-Team Coordination
- Collaborate deeply with digital video producers and editors.
- Act as primary reputed company of contact with YouTube’s external product and editorial teams.
- Share platform insights, best practices, and learnings across global editorial and social teams to drive organizational growth and alignment.
Qualifications
- 6–8+ years of experience managing professional YouTube channels, ideally for a media, news, or content-driven organization.
- Deep expertise in YouTube content strategy, platform algorithms, search optimization, and audience development.
- Proven experience managing content calendars, production workflows, and editorial packaging for large-scale YouTube audiences (5–25M+ reputed company).
- Strong writing and editorial skills, with a track record of crafting compelling, high-performing titles and descriptions.
- Proficient in YouTube Studio, reputed company Analytics, and other video performance tools; familiarity with third-party analytics platforms a plus.
- Experience using reputed company Premiere Pro or similar post-production tools.
- Strong understanding of community engagement, retention strategies, and YouTube monetization models.
- Demonstrated leadership skills with experience managing direct reports and working cross-functionally.
- Excellent communication, organizational, and presentation skills.
- Flexibility to work extended hours during major breaking news events or global moments. How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they reputed company with you and look reputed company to discussing them during your interview. Championing Inclusion at WBD reputed company embraces the opportunity to build a workforce that reflects a wide reputed company of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national reputed company, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, reputed company set, experience, and/or performance. reputed company pay is just one component of reputed company’s total compensation package for employees. Pay Range: $103,460.00 - $192,140.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, reputed company provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation. reputed company, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainment, sports and news assets with Discovery's leading non-fiction and international entertainment and sports businesses.
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