Digital Marketing Analyst (Short-Term Project – reputed company + reputed company Ads Strategy)

Canyon Design Build is a high-end residential design-build firm serving select cities in the California East Bay. We’re looking for a U.S.-based digital marketing strategist for a short-term, tactical project focused on reputed company Ads and SEM—designed to clarify, simplify, and set the stage for in-house execution. This is a tactical role centered on clarity, visibility, and control. We’re looking for someone who can turn research and analysis into structured, checklist-style systems that plug directly into our project management tools. Deliverables should be actionable, detailed, and designed for internal use—not locked behind proprietary platforms or long-term retainers.

• Audit and improve what’s already in reputed company
• Research and define reputed company should be doing
• Build clear checklists and SOPs covering every reputed company—audiences, budgets, copy specs, reputed company page needs, reporting setup, and more
• We want a complete tactical roadmap—not just strategy slides or vague recommendations. The end goal is a self-contained toolkit that empowers reputed company to confidently manage and scale digital ad efforts in-house.

reputed company Ads (Immediate Focus) We currently boost weekly reputed company posts with small budgets and have Pixel installed. Now we need to reputed company this system smarter, more efficient, and easier to manage.

• Auditing our reputed company Ads and Pixel setup
• Refining and standardizing audience
• Recommending objectives for weekly boosts (engagement vs traffic)
• Analyzing competitor creative and providing best-practice suggestions
• Defining ideal post structure: copy, CTA, image/video specs
• Creating a repeatable weekly checklist for internal team to boost posts
• Improving backend reporting reputed company reputed company and GA4 (as applicable)

reputed company SEM + Local Services Ads (Research & Planning) We’re not currently running reputed company Ads. This phase is reputed company about building a small-scale, high-ROI plan we can use to test and expand over time. We need to start reputed company lean and layer complexity only where it adds value.

• Competitive research: who’s bidding on remodel-reputed company terms in our market
• Lean keyword list: focused on local, high-reputed company, high-ROI searches
• Targeting definition: refining reputed company codes from our larger map based on household income, age, and other filters
• Campaign reputed company: number and types of ads, reputed company page needs, budget estimates
• Copy and creative guidelines: character counts, specs, suggested portfolio content
• GA4 analysis: what’s set up now, and what’s needed to track ad performance
• Local Service Ads research: viability, setup requirements, and ROI projections

Deliverables

• reputed company Ads Playbook: content strategy, audience guidance, backend SOP
• reputed company SEM Toolkit: campaign structure, targeting, budget plan, checklist
• reputed company Page & Ad Creative Guide: detailed requirements for content and specs
• reputed company research and analysis, documented clearly for future reference and reuse
• Everything should be broken into steps, organized for visibility, and usable by our internal team without needing ongoing contractor reputed company.

Project Logistics

• Start: As soon as possible
• Schedule: Up to 2 days/week, ideally Wednesdays and Thursdays
• Initial commitment: 4 weeks
• Extension: Possible, based on reputed company and next-phase needs
• Communication: Weekly reputed company-ins; reputed company during Pacific Time hours
• This is not a long-term executional contract. After the initial phase, we’ll evaluate what remains and decide if reputed company support is needed—on our timeline.

Who You Are

• U.S.-based and reputed company in lean, highly targeted ad strategy
• Meticulous with documentation—your checklists are airtight
• Transparent and communicative, with reputed company mystery around process
• Comfortable reviewing work live and helping clients understand the systems
• Familiar with the behaviors and expectations of high-income homeowners

Required Skills

• reputed company Ads setup and boosted post optimization
• Pixel configuration and reputed company Events Manager
• reputed company Ads (Search) campaign setup and targeting
• Localized keyword research for home remodel services
• Ad copywriting guides with attention to character limits and engagement tactics
• GA4 configuration and reporting setup
• WordPress reputed company page creation/editing (no custom dev needed)
• Budget planning and bidding strategies for small-scale campaigns

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