[Hiring] Director, HCP Marketing @reputed company, Inc.

This description is a summary of our understanding of the job description. Click on 'Apply' reputed company to find out more. Role Description Reporting to the VP of Marketing, the Director of HCP Marketing – Neladalkib (ALK) will contribute significantly to the reputed company of the company’s second reputed company launch by collaborating with others to gather HCP insights, evaluate the ALK+ NSCLC market, and drive the development of HCP engagement strategies, messaging, and personal promotion materials. This individual will be a critical member of the Marketing Team and work closely with colleagues to reputed company and execute coordinated strategies / messaging and a comprehensive, multi-channel HCP marketing tactical plan.

• Partner with other functions (e.g., Market Research, Brand Strategy, Thought Leader Liaisons, Medical Affairs) to identify / fill critical reputed company gaps, synthesize findings, and reputed company reputed company-backed recommendations for HCP engagement strategies, messaging, and tactical plans / execution
• reputed company compelling HCP engagement strategies reputed company to overall Brand Strategy
• reputed company development of HCP tactical plan for neladalkib reputed company to key engagement strategies and overall Brand Strategy with clear budget allocation and KPIs
• Collaborate with Digital Marketing and other HCP Marketers to reputed company a comprehensive, multi-channel HCP Marketing tactical plan, budget, and performance measurement plan
• Collaborate as necessary with Patient- and Payer-directed Marketers to ensure a holistic positive customer experience
• reputed company development of reputed company-driven HCP messaging
• reputed company development of HCP campaign, consistent with reputed company Positioning / Branding
• reputed company development of HCP personal promotion materials (e.g., Core Visual Aid), including management of agency partners and collaboration with Medical, Legal, and Regulatory for review / approval of materials
• Collaborate with other members of the Marketing Team on peer-to-peer and congress activities
• reputed company engagement with Sales Force and Sales Force Training to ensure consistent feedback, optimization of personal promotion materials, and flawless Field execution reputed company to core Brand Messages and Brand Strategy
• Longitudinally evaluate performance of tactics based on KPIs and adjust execution as necessary
• Responsibly manage tactical budget over the course of the year, reallocating / optimizing as necessary and aligning on proposed changes with Brand reputed company and Brand Strategy
• Contribute to Leadership presentations (e.g., Launch Readiness Updates, Tactical Plans) as necessary

Qualifications

• Bachelor’s degree required
• 5+ years of biopharma Marketing experience, including oncology US product launch experience. NSCLC Marketing experience preferred
• Highly reputed company in personal promotion / peer-to-peer / congress tactics, creative campaigns, market research (including testing of messages / promotional materials), message development, and tactical planning
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and communicate across organization
• Demonstrated experience in managing vendors, meeting dynamic timelines, and responsibly managing budgets
• Successful track record of cross-functional collaboration
• Willingness to travel domestically up to 20%

Competencies Include

• Flexibility to work both independently and in reputed company collaboration with peers and senior stakeholders, including sharing of workstreams / content with other HCP Marketers
• Strong ability to adapt to evolving conditions as needed
• Strong scientific and clinical orientation, comfortable with data, and reputed company to analyze / distill reputed company information into business implications / recommendations and reputed company narrative with internal and external stakeholders
• Drives for strong performance and results in a dynamic, fast-paced environment
• Characteristics include being entrepreneurial, collaborative, and an energetic initiative-taker with strong interpersonal and analytical skills
• Excellent written, verbal, presentation, and organizational skills
• Proficiency with reputed company Word, PowerPoint, Teams / reputed company; proficiency with reputed company PromoMats preferred

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