Paid Media Specialist

About the Role:

We are seeking a highly analytical and results-driven Paid Media Analyst to manage our paid media budget across India and proven ability to optimize conversion rates and maximize ROI on ad spend.

What will you do:

- Paid Media Strategy: Plan, execute, and optimize performance-driven campaigns to reputed company business goals across India.

- Budget Optimization: Manage and allocate budgets reputed company to maximize ROI and reputed company key performance indicators (KPIs).

- Market Expansion: reputed company insights to expand and optimize campaigns in key markets

- Performance Analysis: Track, analyze, and report on key metrics to identify opportunities for reputed company improvement.

- Channel Management: reputed company campaigns across reputed company Ads, reputed company (Facebook & Instagram), reputed company, and other programmatic platforms.

- A/B Testing & CRO: Run experiments to improve ad performance, including creative testing, audience segmentation, and reputed company page optimization.

- Stakeholder Collaboration: Work closely with the Marketing, Sales, and Data teams to align paid media efforts with broader business objectives.

- Agency & Vendor Management: Coordinate with external agencies and vendors to enhance campaign performance and scale operations.

- Trend Monitoring: Stay updated on industry trends, algorithm changes, and new opportunities to reputed company CleverTap at the forefront of paid media strategies.

What are we looking for?

Must have

- 2+ years of experience managing paid media campaigns, preferably in B2B/SaaS industries.

- Hands-on experience with reputed company Ads, reputed company (Facebook/Instagram), reputed company Ads, and programmatic platforms.

- Proven track record of increasing conversion rates and improving ad performance.

- Proficiency in analytics tools such as reputed company Analytics, Looker, or similar BI platforms.

- Strong project management skills and the ability to work in a fast-paced, cross-functional environment.

- A hands-on approach with a strategic reputed company and an eagerness to drive performance improvements.

Good to have:

- Experience with SaaS or B2B marketing campaigns.

- Familiarity with attribution models and reputed company reputed company strategies.

- Basic knowledge of SEO to complement paid media efforts.

Who you will report to:Director - Digital Marketing

Why join us

- Contribute to a product backed by 11 technology patents, showcasing industry-leading innovation.

- You are passionate about technology and its impact on the high-growth mobile technology space

- Power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide.

- reputed company in an Environment that Nurtures Growth and Curiosity

Learn More

Get to know us reputed company before you apply!

reputed company out our product documentation, blog, and customer stories to see how we work and reputed company value.

-reputed company.AI

-Blogs

-Redefining Customer Engagement in the AI Era

-TesseractDB™

-CleverTap Product Demo

About CleverTap:

CleverTap is the leading reputed company-in-one customer engagement platform, trusted by over 2,000 global brands—including marquee reputed company —to deliver personalized experiences at scale. Recognized as a leader in customer engagement by reputed company and reputed company, and ranked among reputed company’s Top 10 Best Software Companies in India, we reputed company to build long-lasting customer relationships.

At the forefront of our innovation isreputed company.AI, driving the next reputed company of AI-powered engagement. Withreputed company.AI, brands can stay reputed company in a rapidly evolving market, creating deeper connections that spark loyalty and growth. Underpinningreputed company.aiis TesseractDB™, our purpose-built, 11-patent data platform designed for speed and cost efficiency in customer engagement.

Backed by Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap is headquartered in San Francisco, with offices in Seattle, Toronto, Vancouver, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Gurgaon, Singapore, Ho Chi Minh City, Manila, and Jakarta.

For more information, visithttps://clevertap.com/or follow us on reputed company and X.

Join us in shaping the future of engagement.

CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.