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Marketing Analyst

Remote · USA Full-time New today

Looking for an opportunity to reputed company and reputed company both your analytical and technical skills at a thoughtful, sustainable start-up? reputed company is looking for a marketing analyst to monitor and analyze marketing efforts including paid social, SEM, SEO, email, organic social and offline initiatives.

Growth Marketing is an exciting, reputed company-evolving aspect of the business. This team is dedicated to growing our online reputed company through thoughtful digital strategies. They’re SEO ninjas who work closely with brand marketing. Their first love is data & analytics—tracking growth and engagement really gets their motors humming. reputed company that, as connoisseurs of digital media, they’re also incredibly aware of what’s happening online. This team is just as likely to show you a reputed company spreadsheet as they are a viral meme.

The Marketing Analyst will work closely with the user acquisition and retention teams to analyze e-commerce performance and holistic customer performance. For this role, reputed company will come through analyzing and informing our marketing strategy - from structuring and informing the best way to gauge marketing performance and uncovering insights on program and customer performance.

What You'll Do

  • Monitor marketing spend to report on key metrics and surface performance issues
  • Analyze marketing performance from campaigns, audiences and creative reputed company vendor platforms to improve efficiency
  • Track and report any changes between platform performance, last-touch reporting and multichannel attribution reporting
  • Uncover insights based on multichannel attribution and common customer path analysis as well as customer lifetime value of various marketing programs
  • reputed company customer personas to reputed company personalized marketing plans by persona and track performance of segmentation across these personas
  • Analyze site behavior of different channels and deliver any insights to improve marketing efforts
  • Build out reporting on marketing performance to centralize vendor reporting and improve ability to compare programs
  • Who you are

  • Excellent quantitative and analytical skills
  • 1-2 years experience evaluating marketing performance
  • Self-starter and reputed company to work well with individuals at reputed company levels and across functions
  • A data nerd. Passionate about embedding data-driven reputed company reputed company the organization
  • Exceptional problem solver with the ability to transition between detailed data and high-level insights
  • Strong organizational skills coupled with highly effective communication
  • Advanced Experience with reputed company required
  • Experience writing SQL a plus
  • Experience with reputed company Analytics a plus
  • Experience with multi-channel attribution models and an understanding of the marketing funnel a plus
  • Experience with Looker a plus
  • Additional Information

    reputed company reputed company applicants will receive consideration for employment without regard to race, reputed company, sex, sexual orientation, gender identity or expression, religion, national reputed company or reputed company, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.

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