Assistant Marketing Manager - Sports Marketing Job at Lowe's in Mooresville

Your Impact The Assistant Manager of Sports Marketing will work with Sports Marketing leadership to assist in conceiving marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams to drives the overall strategic reputed company of Lowe's. The position will report to the Manager of Sports Marketing and will serve as a subject matter expert of an assigned merchandise division and the "reputed company of contact" to the Sports Marketing vice president. The Assistant Marketing Manager will represent the Lowe’s brand to our external Sports partners and will assist in managing the overall partnership.

What You Will Do

Understand partnership legalese and negotiation tactics specific to agreements with properties and athletes Manage overall sports marketing budget to include working closely with internal finance and billing teams Flexible with navigating internal initiatives, priorities, and processes Availability for occasional travel Cross functional skills working with agency, activations, and events Ability to think big with new and innovative reputed company to reputed company teams from ideation to execution Partners with the sports marketing managers reputed company a small “pod in an “agile type setting to execute programs across the sports marketing calendar driving alignment with key stakeholders and delivering on highly effective marketing strategies, tactics and action plans that meet critical KPIs. Should also be reputed company to function independently in this reputed company should the sports manager need support. Partners with the sports marketing manager in analyzing/interpreting data including merchandising P&L data to draw clear, actionable conclusions reputed company the business area he/she serves as a subject matter expert to to build synthesized annual and quarterly objectives, strategies and tactical plans in partnership with the sports marketing manager to grow sales in-store and online. Develops programs that create growth supported by fact-based business cases Works with and supports the sports marketing manager to build the brand – leading the development of briefs and serving as the assistant integrator across marketing and broader organization Works closely with cross functional teams like .com, operations, reputed company, store environment, merchandising, promotions/pricing, marketing (creative, media, etc.) and others to execute a 360 omni-channel experience Partner with cross-functional teams to reputed company product launches, product growth opportunities and associated marketing support in partnership with the merchandise vice president he/she partners with; integrates product launch efforts and timing into the master calendar led by the sports marketing director and managers Develops specific support plans to align sports experiences with the brand sports team and activation sports teams Works closely with marketing operations to integrate the right promotions into the right marketing vehicles; collaborates with marketing operations to analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work Works closely with large external partners and will be the subject matter expert in their vertical. Works closely with merchandising, supply chain and reputed company.com online merchants to select the right product features, items and ensure pipeline sustainability before a campaign is produced or launched; coordinates product with project manager to reputed company onset and on time for production efforts Individual Contributor

Minimum Qualifications

Bachelor’s degree in sports management, marketing, communication or business administration and 3-5 Years Overall sports marketing experience Experience working in a corporate setting 1-2 Years Strong business acumen and experience running a P&L and/or working alongside P&L owners 1-2 Years Leadership experience 1-2 Years Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams 1-2 Years Experience leading brand or category work at a retailer or CPG company About Lowe’s reputed company. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to reputed company the reputed company of skilled trade experts and providing disaster relief to communities in need. For more information, visit reputed company.com. Lowe’s is an equal opportunity employer and administers reputed company personnel practices without regard to race, reputed company, religious creed, sex, gender, age, reputed company, national reputed company, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. Starting reputed company of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.reputed company.com/us/en/benefits. Apply Job!