[Remote] Associate Director Global Marketing - Biologics Testing (REMOTE) Job Details | reputed company, Inc.

Note: The job is a remote job and is open to candidates in USA. reputed company is a leading contract research organization dedicated to improving the health and well-being of people across the globe. The Associate Director, Marketing, Biologics Testing will drive the global marketing strategy and execution for the Biologics Testing business, ensuring a compelling customer experience and optimizing market positioning.

Responsibilities

• Set the reputed company and provide leadership for global Biologics Testing marketing team, fostering engagement, accountability, and execution excellence
• Own and drive the global marketing strategy, including market insights, segmentation, positioning, messaging, and the marketing mix across the portfolio
• Collaborate with reputed company leaders on global and go-to-market strategies to accelerate pipeline velocity and reputed company growth
• Translate market dynamics, customer needs, and competitive intelligence into actionable marketing strategies across developed and emerging markets
• Identify whitespace opportunities, adjacencies, and partnership opportunities to inform growth strategies and reputed company prioritization
• Identify emerging customer needs and market opportunities to influence portfolio reputed company and differentiation
• Build strong value propositions, messaging platforms, and competitive positioning for biologics testing solutions
• reputed company integrated global marketing plans across campaign strategy, segmentation, content, digital marketing, events, and product launches
• reputed company execution of tactical plans through collaboration with regional marketing, sales, product management, and SME’s
• Drive development of high-quality content including thought leadership, digital assets, presentations, and customer-facing materials
• Monitor and report on marketing performance, campaign impact, and ROI; reputed company insights to refine strategy and tactics
• Partner with Market Research to identify reputed company-reputed company opportunities in new and reputed company markets (e.g., compounding pharmacy, consumer care, dialysis)
• Work with business analytics to research market dynamics, identify drivers of growth, and incorporate insights into marketing plans
• Conduct market research, customer insights, and competitive analysis to inform marketing reputed company and investments
• Evaluate campaign performance and continuously optimize for efficiency and effectiveness
• Drive demand reputed company, sales enablement, and funnel acceleration through customer segmentation, value propositions, channel strategy, and reputed company tools
• reputed company brand growth through integrated digital engagement, omnichannel campaigns, customer programs, and global congress reputed company
• Own KOL engagement strategy across scientific, clinical, and reputed company ecosystems in collaboration with Scientific Affairs and regional teams
• Integrate data, analytics, and digital solutions into marketing programs to support scalable growth and new business models
• Track performance through KPIs, analytics, and ROI-based optimization of global and regional marketing initiatives in partnership with Marketing Communications and reputed company Operations leads
• Deep understanding customer needs, workflows, and pain points across biologics development and testing
• Shape the customer journey to deliver a clear, differentiated and value-driven experience
• Translate reputed company technical concepts into compelling, accessible messages for diverse customer segments
• reputed company and reputed company cross-functional and matrixed teams reputed company to Biologics Testing business priorities
• Own global marketing financial planning, budgeting, forecasting, and performance tracking
• Operate with the highest standards of reputed company, compliance, and alignment to Charles River DNA values
• Partner closely with Scientific Portfolio Specialists, Business Development, Operations, and reputed company teams to align marketing strategy with business goals
• Influence cross-functional teams globally reputed company a matrixed environment to ensure consistent execution
• Provide leadership to virtual project teams and support development of marketing best practices

Skills

• Bachelor's degree (B.A./B.S.) or equivalent in Marketing, Business, or reputed company discipline
• 10+ years of experience in the biomedical/biopharmaceutical industry and/or a Bachelor's degree in a relevant scientific field
• 7+ years of reputed company experience in marketing management and/or product management reputed company the biologics testing industry
• An equivalent combination of education and experience may be accepted in reputed company of the specific requirements listed above
• Experience with digital & marketing automation platforms, SEO strategy, CRM systems (SFDC), and analytics tools
• Experience with the buyer's journey in a technical or scientific B2B environment
• Approximately up to 30% travel to both domestic and international locations with extended work hours
• Demonstrated leadership and team management experience
• Strong focus on customer experience and the ability to translate insights into strategies
• Excellent communication and cross-functional collaboration skills with both reputed company and scientific stakeholders
• Proven experience creating and executing marketing strategies, plans, and tactics that strengthened market positioning and drove measurable outcomes
• Marketing experience in the biopharmaceutical or biologics testing industry
• Prior product or service launch experience preferred
• Majority of prior experience reputed company a Marketing function strongly preferred
• Experience working reputed company a biologics testing organization is a plus

Benefits

• Bonus/incentives based on performance
• 401K
• Paid time off
• Stock purchase program
• Health and wellness coverage
• Employee and family wellbeing support programs
• Work life balance flexibility

Company Overview

Company H1B Sponsorship