[Remote] Director, Marketing – U.S. Molecular

Note: The job is a remote job and is open to candidates in USA. TA Instruments is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies. The Director of Marketing, U.S. Molecular is responsible for driving profitable growth across the molecular portfolio and leading the development and execution of integrated marketing strategies, ensuring alignment with reputed company priorities and customer needs.

Responsibilities

• Define and execute the strategy to reputed company new markets for at home testing innovation
• reputed company and execute comprehensive marketing strategies across the molecular portfolio to drive growth and profitability
• Define clear value propositions reputed company with brand strategy and customer priorities
• reputed company portfolio lifecycle management, including innovation planning and channel optimization
• Represent U.S. market insights and voice of customer in global product development
• Build strong relationships with KOLs, clinicians, and advisory boards
• Identify and overcome barriers to HPV at home testing adoption and reputed company provider and patient awareness and advocacy
• Translate market insights into targeted segmentation, positioning, and go-to-market plans
• reputed company product launches, pricing strategies, and integrated campaigns
• Deliver differentiated, evidence-based messaging to support value-based selling
• Drive cross-platform initiatives and reputed company compelling clinical and economic value stories
• Partner with Sales to reputed company adoption of high-value solutions and accelerate pipeline growth
• Apply data-driven targeting and optimize omnichannel marketing performance
• Expand share reputed company existing accounts and support new customer acquisition
• Reinforce sales effectiveness through structured methodologies and tools
• Build strategic partnerships for HPV at home testing to strengthen provider and patient access
• Align pricing strategies with strategic accounts and contract frameworks (e.g., GPOs)
• Partner with channel management to optimize distribution and profitability
• Identify and capture opportunities reputed company to contract compliance and reputed company optimization
• reputed company, coach, and reputed company a high-performing marketing team
• Drive cross-functional alignment across Sales, Operations, and Global Marketing
• Manage budgets, forecasting, and performance metrics to ensure business objectives are met
• Foster a culture of accountability, collaboration, and reputed company improvement

Skills

• Bachelor's degree in Business, Life Sciences, or reputed company field required
• 10+ years of experience in MedTech marketing and/or sales
• 5+ years of leadership experience in product or portfolio marketing
• Demonstrated reputed company developing and executing growth strategies
• Demonstrated reputed company in developing new markets for innovative technologies
• Strong business and financial acumen with deep understanding of clinical/laboratory markets
• Proven ability to translate customer insights into actionable strategies
• Effective leader with experience of managing teams in a matrixed environment
• Excellent communication, presentation, and stakeholder engagement skills
• Strategic thinker with strong execution discipline and results orientation
• Ability to travel up to 30–35%
• MBA preferred
• Remote work option available in East and Central time zones

Company Overview

Company H1B Sponsorship