Brand & Performance Marketing Coordinator

Eva NYC is a beauty company based in Brooklyn that creates clinically proven hair products. They are seeking a Brand Coordinator to support growth across their omnichannel business, focusing on brand strategy, paid media, retail performance, and analytics.

Responsibilities

• Support execution and optimization of paid media campaigns across Meta, Google, TikTok, and emerging platforms
• Partner with agencies to analyze performance and optimize toward ROAS and traffic goals
• Collaborate with Creative and Social teams to test and iterate on messaging, formats, and content
• Contribute to a culture of testing and learning across channels
• Synthesize data across paid media, POS, social, and competitive sources into clear, actionable insights
• Analyze performance vs. prior periods, forecasts, and benchmarks to identify growth opportunities
• Support development of reporting and presentations for internal stakeholders
• Connect paid media and marketing efforts to retail outcomes, helping inform go-to-market strategies
• Support reporting across both DTC and retail channels to provide a holistic view of performance
• Analyze performance across organic social, influencers, and content platforms
• Evaluate engagement metrics and content effectiveness to inform creative and media strategies
• Help identify opportunities to drive awareness, traffic, and conversion across the funnel
• Support innovation and new product initiatives through research, competitive analysis, and performance insights
• Contribute to brand calendar planning across launches, campaigns, and retail moments
• Collaborate cross-functionally with Ecommerce, Sales, Creative, and Analytics to ensure aligned execution

Skills

• 1-3 years of experience in performance marketing, brand, analytics, or related roles within beauty, CPG, or DTC
• Strong understanding of paid media channels (Meta, TikTok, Search); hands-on experience preferred
• Highly analytical with strong Excel skills and ability to translate data into insights
• Curious, proactive, and eager to test, learn, and grow across both brand and performance marketing
• Comfortable working in an omnichannel environment spanning DTC and retail
• Strong communication skills and ability to present insights clearly
• Passion for beauty, haircare, and consumer brands
• Experience with beauty retailers (i.e.Ulta) is a plus
• Experience working cross-functionally with agencies, creative, sales, and product teams

Benefits

• Bonus
• 2-3 days a week onsite

Company Overview