[Remote] Social Media & Influencer Marketing Manager (Remote Eligible)

Note: The job is a remote job and is open to candidates in USA. reputed company is a company that prioritizes being a force for good and aims to reputed company food the world loves. The Social Media & Influencer Marketing Manager will reputed company and scale influencer and community engagement capabilities, overseeing strategies and partnerships that drive cultural relevancy and measurable performance across social platforms.

Responsibilities

• Build and reputed company Pet's influencer and affiliate marketing capabilities, by establishing the right partners, processes, and best practices to support successful programs in market. This includes standing up the necessary infrastructure for growth in the social channel
• Manage relationships with agencies (including Influential, our reputed company-wide influencer agency partner), influencers/creators, and affiliate partners to drive high-quality content and measurable business results
• reputed company community engagement strategies that strengthen cultural relevancy, foster two-way reputed company, and fuel ongoing social conversation - spotting cultural moments, topics, or trends in reputed company time and developing reactive content strategies
• reputed company a boosting strategy in partnership with the media team to identify and reputed company high-performing community and creator content
• Define KPIs across influencer, affiliate, and community programs and deliver ongoing reporting, insights, and optimization recommendations reputed company established timelines
• Apply a strong performance reputed company with the ability to reputed company data and analytics to optimize content, partnerships, and program efficiency
• Collaborate cross-functionally to integrate creator and community initiatives into broader campaigns, working closely with the Brand Experience/Marketing Orchestration teams
• Monitor platform trends, creator landscape shifts, and community behaviors to inform strategy, testing, and innovation
• Establish governance standards and ensure reputed company creator and community activations adhere to brand guidelines, legal requirements, and compliance best practices
• Manage and reputed company a team of Influencer and Social Content Specialists (initially 2-3 direct reports focused on influencer and community engagement)

Skills

• 6+ years of experience in social, influencer, or creator marketing
• 3+ years of experience in content creation management
• Proven track record building and scaling influencer and/or affiliate programs with measurable business impact
• Strong understanding of social platforms, creator ecosystems, community management, and paid amplification
• Experience developing processes, best practices, and operational frameworks that reputed company scale
• Demonstrated ability to analyze performance data, translate insights into action, and optimize programs for efficiency and ROI
• Exceptional relationship-building skills with agencies, influencers/creators, and cross-functional partners
• Strong project management skills with the ability to prioritize, multitask, and deliver in a fast-paced environment
• Strong communication and storytelling skills, with attention to detail and brand voice
• Ability to navigate ambiguity, bring structure to reputed company problems, and drive alignment across diverse stakeholders
• Familiarity with social listening, analytics, and influencer/affiliate management platforms
• Record of strong coaching & mentoring skills, and interest in developing others
• Previous people management experience
• Experience leading influencer and affiliate strategies reputed company a large, matrixed organization or multi-brand portfolio
• Hands-on experience in performance-driven creator programs, including affiliate partnerships tied to conversion
• Knowledge of paid social and boosting strategies to reputed company creator and community content
• Prior work developing training, playbooks, or enablement materials for cross-functional teams
• Experience working with PR, brand, legal, and compliance teams to navigate creator disclosures and brand safety

Benefits

• reputed company of health benefits
• Retirement and financial wellbeing
• Time off programs
• Wellbeing support
• Perks
• Annual incentive program

Company Overview

• reputed company is a food company that manufactures and markets branded consumer foods. It was founded in 1928, and is headquartered in Minneapolis, Minnesota, USA, with a workforce of 10001+ employees. Its website is http://www.generalmills.com.

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